Free Restaurant Social Media Calendar: A Practical Seven-Day Plan
Download a no-login weekly restaurant social calendar with post ideas, approval fields, photo requirements and a clear way to draft your next seven posts.
Social calendar · One real job
Put this to work for your restaurant.
Draft a week's posts using confirmed menu and restaurant details.
You review the restaurant facts and trial terms before any work or public changes. Nothing is published automatically.
A restaurant's marketing should start with things happening at the restaurant, not a stock-photo calendar. The easiest way to run a week of social posts is to gather real menu details, photos, hours and events, then prepare a handful of drafts someone can actually approve.
Download the free seven-day social calendar (CSV) — editable in Excel, Google Sheets or Numbers. There is no sign-up or card requirement to use the worksheet.
What is in the sheet
The calendar has seven example themes, plus fields for the actual dish or event, content owner, photo or video needed, draft caption, channel, publish date, approval status and outcome notes. All example themes are suggestions; none represents a real restaurant announcement.
The approval column begins with Not started because a restaurant post is not ready merely because words exist.
A realistic week of restaurant content
| Day | Story angle | What to confirm |
|---|---|---|
| Monday | This week's special | Actual dish, price, dates and availability |
| Tuesday | A dish people come back for | Current menu name, description and a restaurant-owned photo |
| Wednesday | Meet the team | Staff permission, correct roles and approved photo |
| Thursday | Behind the service | A genuine prep moment that doesn't expose private information |
| Friday | Weekend plans | Opening hours, reservations and any event restrictions |
| Saturday | Guest question answered | Pickup, parking, dietary or service details verified by the owner |
| Sunday | Next week at the restaurant | Upcoming hours, special events and confirmed changes |
This is a content framework, not a rule that every restaurant must post daily. Three strong posts may beat seven rushed ones. Choose a cadence your team can maintain.
How to make a week's posts in one sitting
- Gather reality. Ask the kitchen about specials, check the current menu and opening hours, and collect photos the restaurant has permission to use.
- Pick the channel. A vertical Story may need different art and copy from a feed post or a Google Business Profile update.
- Write one message per post. Lead with the food, the occasion or a useful guest detail. Don't bury basic information under generic hashtags.
- Verify the facts. Check each price, date, offer, ingredient, location and business hour against the restaurant's current approved information.
- Draft and review. Add a caption, visual brief, link and approval owner. Mark the row approved only after someone authorized confirms it.
- Publish on a supported channel. Use your normal social accounts, or a supported Kitch connection with the required permissions and owner approval.
- Measure the useful response. Track link clicks, direct-order visits, reservations or other outcomes you can actually observe—not likes alone.
An example caption framework
Hook: What is new or useful today?
Detail: The confirmed dish or event, where it is available, and any price or time restriction.
Action: One clear next step, such as seeing the menu or checking opening hours.
For a hypothetical Friday special, the draft might be: Friday's special is being finalized. Once the menu, price and availability are confirmed, we can share the photo and details. That is more responsible than inventing a dish, price or offer to fill a calendar slot.
Use restaurant context rather than starting over
The opportunity for Kitch is to carry your confirmed menu, hours and brand voice into the next draft. Tell Kitch which week you are planning and what is different from usual. It should ask for missing facts and prepare drafts; it must not publish an unapproved offer.
Kitch's supported publishing channels and eligibility vary by connected account and plan. A draft is not proof that a post has gone live.
Frequently asked questions
Do I need to post seven days a week?
No. The seven rows help you plan. Keep only the ideas your restaurant can photograph, verify and follow through on.
Can I reuse the calendar every week?
Yes. Copy the worksheet, set the new dates and clear previous approval statuses. Do not automatically reuse last week's prices or hours.
Can Kitch schedule everything for me?
Kitch can help prepare a plan and drafts using approved restaurant details. Live scheduling or posting depends on the specific supported account connection and permissions, and needs owner approval.
Related resources
For one-off specials, read how to promote a daily special. For visuals, see restaurant social media graphics.
Keep reading
- Kitch Social — caption writing, post design, and connected publishing for restaurantsHow Kitch helps restaurants draft social posts, build restaurant-ready creative, and publish through supported connected Instagram and Facebook accounts on Operator and above.
- Free Restaurant Staff Schedule Template: A Weekly Planning SheetDownload an editable restaurant shift schedule, plan coverage by role, flag availability gaps, and prepare a staff brief without guessing about labour rules.
- Free Restaurant Daily Closing Checklist: Kitchen, Front of House and HandoffUse a practical end-of-day restaurant checklist for kitchen, FOH, cash, security and tomorrow's shift, with an editable CSV and clear manager sign-off.
Social calendar · One real job
Put this to work for your restaurant.
Draft a week's posts using confirmed menu and restaurant details.
You review the restaurant facts and trial terms before any work or public changes. Nothing is published automatically.