BRAND-SPECIFIC MENUFor review
After Hours
After Hours, tonight
Classic wings
Previously
Available
Updated
Sold out tonight
The other virtual brand is unchanged.
KITCH FOR DELIVERY-ONLY & VIRTUAL BRANDS
No dining room.No room for confusion.
A shared kitchen might run more than one brand, but guests still expect the right menu, hours and pickup instructions. Kitch keeps the scope of a requested change explicit.
Kitch helps with your site, ordering, marketing, staff and the work behind service. It keeps the details of your ghost kitchen from one request to the next.
Tell Kitch what you needWatch Kitch build a ghost kitchen website
You
We need an After Hours website where guests can order our late-night menu directly.
Kitch
I'll build a branded direct-ordering site around tonight's menu.
after hours.
MenuOur storyVisit
Order direct YOUR CRAVINGS. YOUR CALL.Big flavour.
Big flavour.
No dining room.
The favourites you want, ordered direct and ready when you are.
Order directPICKUP BAGClassic wings · $16
ORDERChoose pickup
THE SAME GHOST KITCHEN. THE NEXT JOB.
It learns your ghost kitchen.
Then the work keeps moving.
One brand changes, not both
You
After Hours sold out of wings. Can you update this brand’s menu and alert the kitchen without touching the other brand?
Kitch
I’ve scoped the change to After Hours and prepared its menu, guest update and kitchen handoff.
STILL KNOWS
Two brands · separate menus
After Hours · wings sold out
Menu updateDraft
TEAMDraft
For the After Hours crew
Kitchen handoff
- Classic wings unavailable tonight
- Do not change the other brand
- Review pickup ordering before service
Ready for your review
One ghost kitchen. Different jobs. It keeps the context.
What would you ask Kitch?
Start with your ghost kitchenTHE WORK BEHIND THE DAY
More brands means more chances to mix things up.
Each brand needs a clear identity
Separate the menus, promises and customer-facing details for each virtual concept.
One item sells out
Specify which brand, menu and daypart the change belongs to.
The order must be clear
Review the direct-ordering path, pickup instructions and payment setup for the right brand.
BEYOND THE FIRST REQUEST
Keep the operations scoped.
A shared kitchen is not one menu
Brand-specific availability and guest messages should not leak into another concept.
Direct orders deserve a good site
A virtual restaurant needs a credible brand and easy ordering experience, even without a storefront.
01
MarketingSocial posts, promos, reviews
02
Staff & schedulingShifts, time off, team notes
03
Direct orderingYour site, menus, pickup
04
POS & paymentsSupported terminals and connections
05
Inventory & costsAvailability, food-cost context
06
Reporting & controlSales, approvals, history
REAL OPERATOR QUESTIONS
The details matter.
Useful software should answer the questions you have before you try it.
Does Kitch sync to all delivery apps?
No. Do not assume automatic integrations with DoorDash, Uber Eats or other delivery marketplaces. Kitch's own direct-ordering experience is a separate channel.
Can I operate more than one virtual brand?
Kitch supports brand- and location-specific context, but multi-brand tenancy, permissions and billing should be checked for your exact setup before treating several brands as one account.
Can I update one brand without another?
The intended workflow scopes each request to the chosen virtual brand or kitchen and requires confirmation before a live change.
Do ghost kitchens need their own website?
A first-party website can help guests discover a virtual brand and order directly. It needs an accurate menu, identity, hours and a reliable pickup or delivery process.
START WITH ONE REAL JOB
You know your ghost kitchen.
Let Kitch learn it too.
Tell Kitch about your ghost kitchen and what needs doing. It starts there.
Tell Kitch what you need See all formats